This project stems from research into packaging where it's functionality also serves as branding. The man is treated as a product while his garments adapt to his body shape. Like a perfume bottle laying in its plastic mould the sportswear envelops the body.Spaces are filled with soft internal surfaces and balanced weight within voluminous silhouettes.Sustainability is embedded into the project on several levels starting from using recycled materials and finishing with the donation of prototypes.
