The Level Up project is based on using footwear to change consumer behaviours that have a negative impact on the environment. I want to use footwear as a platform to force people to make more ethical consumer choices. I want to hold the user accountable and make them aware of their actions in order to have a positive impact on the world. Supply and demand are a huge issue in the fast fashion industry and the big brands will not change if the consumers do not change as well.
